Eric Yde
Ph.D. Candidate in Economics
University of Virginia
Email: edy9g at virginia dot edu
I am a Ph.D. candidate in Economics at the University of Virginia. My research interests are in empirical industrial organization and the economics of healthcare markets. My current projects study how competition and regulations shape the prescription drug supply chain.
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I received my B.A. in Economics from the University of Rochester. Prior to graduate school, I was a Senior Economist in the antitrust practice of Compass Lexecon.

WORKING PAPERS
The Effect of Price Caps on Pharmaceutical Advertising: Evidence from the 340b Program (with Sylvia Hristakeva and Julie Holland Mortimer)
Accepted at Management Science
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We study the effect of price caps on the provision of costly effort by pharmaceutical firms using variation in drug discounts generated by a price regulation program that allows eligible hospitals to purchase outpatient drugs at steep discounts. These discounts directly affect drug manufacturers’ markups, and may change firms’ incentives to exert promotional effort targeted towards physicians at these hospitals. We find that the effects of price regulation on pharmaceutical firm effort depend crucially on the design of the regulations and the multi-product nature of pharmaceutical firms. Using detailed data on marketing payments from pharmaceutical firms to physicians, we observe that physicians receive 13% fewer promotional payments after their hospitals take up the program. The design of the price caps implies that discounts tend to increase with a drug’s age. Consistent with theoretical predictions, we find that pharmaceutical firms shift promotional payments away from older drugs and towards newer drugs, which are less affected by the price caps. For some drugs, this shift results in an increase in payments to physicians despite the price caps. Understanding these strategic, non-price adjustments is important for policymakers seeking to design effective regulations targeting specific products.
Invited presentations: American Society of Health Economists Annual Meeting.
